As many of you know, and many of you do not know, the NHL (actually Reebok) opened up it’s flagship store in New York during the fall of 2007. A couple days after this blog was born, actually. I’m lucky(?) enough to work across the street from the building that houses the NHL offices and if I look down the 43 stories (I’m a really big deal) to the ground level I can almost make out the NHL store marquee and giant video screen (not plasma and usually running one of those Windows errors and a desktop)

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